With the luxurious and scenic backdrop of the elegant Grande Provence Heritage Wine Estate located in Franschhoek, we caught up with Lana Fredericks. We spoke to the creative conceptualist, installation artist and botanical stylist behind the scenes of the Condé Nast House & Garden 20th Birthday Issue menu photoshoot curated by Martin Jacobs.
Lana is the owner of an innovative creative agency called Myuzu, which means muse in Japanese. The agency specialises in progressive floral design, brand activations and creative direction and conceptualisation.
‘I studied event and wedding coordination. I then bridged into floristry for about 2 and a half years and bit of product development after which I finally started my own brand.
‘I think every product gives me a different creative platform to build on and to expand from. And I think, specifically in this industry, there is great involvement and collaboration. So, from doing editorial work, to doing projects, to doing brands, everything just gets better and better.’
Lana shared that her signature style in terms of floral design is progressive floral design and that adding structures to their designs has become Myuzu’s forte.
‘We build structures to enhance floral aspects. This also then basically builds into the whole conversation of sustainable design and focusing floral design on using flowers and structures that revolve around minimal to no water at all.’
Lana used a lot of seasonal flowers for the photoshoot and has included some cymbidium orchid, narcissus and snowberries keeping the colour tones natural with shades of yellow, burgundy and green.
‘I took a lot of the inspiration from the original food images for the menu. So, for instance the burgundy tones come into perspective in terms of the beetroot that’s used.
‘The yellow beetroot and the red beetroot, maybe also the sort of natural textures of the polenta that the flowers just basically touch on and enhances what is already on the plate’
For more on the Condé Nast House & Garden 20th Birthday Issue, pick up your copy, available on shelves now.
Photography: Vine Lucas