Award winning marketing and brand guru, entrepreneur and founder of DNA Brand Architects Sylvester Chauke shares his favourite things.

The book I could read over and over again?

The Seat of the Soul by Gary Zukav.

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It humbles me, and it encourages me. It’s a wonderful feeling to know that we are all part of the journey and our roles are intertwined even though we do not always understand the cross-sections.

The most interesting Instagram account:

@Alvin Ailey Dance company.

The page has inspiration, talent, so much soul and there is always a story of excellence.


No wardrobe is complete without…

Loafers and white shirts.

The industry moment that changed my life?

When I was named South African Premier Business Young Entrepreneur of the Year in 2005. It signaled the coming of age of an idea, that became my business DNA Brand Architects.

The one movie that inspired me and my dreams?

It’s a close tie between Armageddon and Avatar – Both for possibilities and dreams undeterred. I love the story that both movies tell of the resilience and pain that comes with going to unchartered territories.

On your coffee table you’ll find…

Jo Malone extra-large pomegranate candle, design coffee table books and DStv remote control.

The most personal piece of furniture I own is…

My very first type writer. It’s a has a lot of sentiment tied to it. I also have lovely pieces of magic art by Nelson Makamo, Letlhogonolo Mashaba and Luka Batha, which are very dear to me. My Dokter and Misses ensemble of shelves, cabinets and lights are also part of the most personal furniture I own.

What inspires you?

The ability to create something from nothing in a meaningful and responsible manner.

The one scent I can’t live without…

Tumelo Mmusi also known as Channel Bleu.

The most original brand campaign I have ever seen.

Allan Gray – Ballet dancer by King James.

The brands everyone should take notice of…

Trevor Stuurman.

Maria Mcloy.

Philly Mohlala.

Maxhosa by Laduma.

BarLeader (Legend Manqele).


DNA Brand Architects.