Louis Vuitton returns ‘home’ with the opening of Maison Louis Vuitton Vendôme, a new gem set in the most storied of Parisian squares. The Maison, at 2 Place Vendôme, newly designed and re-instated by architect Peter Marino, marks the House’s grand return to where its story began over 160 years ago, when a young Louis Vuitton opened his first store.
Travel goods, fashion and jewellery have been part of Place Vendôme and its neighbourhood for over 300 years, and it was in these streets that Louis Vuitton learned his craft and where he founded his first store in 1854. When the new Louis Vuitton Maison opens its doors on 4 October 2017, it will reunite Place Vendôme and the House’s traditional métiers. Couture, ready-to-wear, jewellery, watchmaking, leather goods, shoes, fragrances, accessories, and artisanal workshops will be brought together, all in impeccable style.
The Maison Louis Vuitton Vendôme will be home to two working ateliers, representative of the House’s ancestral savoir-faire. The haute joaillerie atelier, hidden away discreetly under the eaves, is where Louis Vuitton’s jewellers will transform exceptional precious stones into the Maison’s most exclusive jewellery. In the Atelier Rare & Exceptionnel, celebrities and prestigious clientelle will have the chance to discover remarkable pieces from the latest collections. All items can be fitted and customised by the atelier’s in-house artisans, who will also be available to fashion exclusive red-carpet gowns.
At the Maison Louis Vuitton Vendôme, the House’s full product offer will sit alongside a selection of contemporary artworks, some specially commissioned. The 33 works, representing artists from 6 continents including Laurent Grasso, Yan Pei Ming, Stephen Sprouse, Serge Alain Nitegeka and Paul Nabulumo Namarinjmak, will be on show throughout. The Louis Vuitton archives have chosen two historical trunks to display at the Maison: The first is a Library Trunk, a style originally designed by Gaston-Louis Vuitton (1883-1970) for his personal use. The second piece is a 1917 Steamer Trunk, a recent addition to the House’s archives. Its presence in the Maison is fitting: its original owner, Mr. O., was one of Paris’ most admired and influential jewellers for over two decades, and for many years was based only a few doors away at 16 Place Vendôme.
The venue is very symbolic for Louis Vuitton as the Place Vendôme – just like the Château of Versailles – is one of the most beautiful examples of French artistry of the 17th-century. Under the impulse of Louis XIV and Jean-Baptiste Colbert, the Château of Versailles became the cradle of French luxury and a showcase for French craftsmanship around the world. Both designed and built by architect Jules Hardouin-Mansart, Place Vendôme and Versailles share a heritage that today remains important to Louis Vuitton and the institution he’s come to represent.
Maison Louis Vuitton Vendôme opens at 2 Place Vendôme, 75001 Paris, on 4 October 2017.