Color Factory, a bright and one-of-a-kind pop-up experience in San Francisco, celebrates colour and material in a two-story interactive exhibition. Visitors can get lost in 10 000 coloured ribbons, sink into a giant yellow ball pit, catch rainbows, smell colourful memories, and taste a spectrum of treats from favourite stops in the city.
Occupying a building near Union Square, the space has been transformed into a 12 000-square-foot multi-hued interactive experience. The installation, which opened on 1 August and runs until the end of the month, is the brainchild of Jordan Ferney, the creator of the blog Oh Happy Day. Ferney teamed up with artist Leah Rosenberg, who took up the position as creative director, and designer Erin Jang who conceived the overall look of the exhibit. The 15 site-specific works by artists and creatives is a mix of local and global talents, featuring concepts by Jacob Dahlgren, Tom Stayte, Geronimo Balloons, Tosha Stimage, Stanton Jones, Andrew Neyer & Andy J. Miller, Carissa Potter, Jessica Hische, Rebecca Wright, Randi Brookman Harris, Leah Rosenberg and Erin Jang.
‘Our goal was that each installation would meet three criteria,’ says Ferney. ‘It would be conceptual, beautiful and photogenic, and be an experience you couldn’t get anywhere else.’ Some rooms focus on a single shade, while others celebrate the full colour spectrum. Jang created a variety of rainbow spaces, from a plaid mural to the striped reception room. ‘The pinks will delight you, the blues will amaze you, the yellows might make you hungry.’