Rare and Crafted

British interior designer and architect Jonathan Reed is known for his dramatic interiors, spaces meticulously designed for high-flying clientele including Jordanian royalty, David Bowie, Elle Macpherson and Iman. Regardless of this, the London-based designer maintains a decidedly low profile, remaining intentionally under the radar.

It’s a given that each Studio Reed interior is unique, but there’s no mistaking Reed’s cool neutrals, pared-down styling and bespoke furniture. He defines his style as ‘authentic, eclectic and crafts-based’.

Reed worked in retail design and development at Hackett and Polo Ralph Lauren, before establishing his own studio in 1996. To date, he employs 15 architects and interior designers, and another eight furniture designers. ‘Jonathan designs custom-made furniture using new, often undiscovered, hand-crafted materials and skills, set against a backdrop of finishes that are tasteful and muted,’ says lighting designer Sally Storey. ‘The result is warm, evocative and appropriate.’

We asked Reed some questions about his taste, decorating rules, and the experience of redesigning a home…

The best way to create drama… Drama is not my thing, but scale is absolutely vital.

My favourite material to work with is… All materials are essential to our work – it’s the combinations that really excite me.

Minimalism or maximalism? Both, together. One humanises the other and provides focus.

How would you describe your personal decorating style? Restrained eclecticism.

The next big thing is… The next big thing! Trends are not for me.

For private work and commissions contact Jonathan at studioreed.com.

Photograph: Nick Guttridge



Photography Ken Hayden, Luke White, Simon Upton, Courtesy