From a fledgeling show in 2014 to the premier stage for exhibition and sourcing opportunities it is today, 100% Design South Africa has matured into Africa’s top platform for high-end contemporary design. We Are Joburg, a highly anticipated attraction at this year’s show, will feature works from creative minds across the Jo’burg design scene.
The heir to frontrunner We Are Cape Town, which showcased design collectives, collaborators and enablers as part of the 100% Design South Africa pavilion at Decorex Cape Town in April this year, the Gauteng iteration will show off works from Jo’burg-based designers, revealing how they are contributing to the City of Gold’s singular Afro-urban aesthetic.
Condé Nast House & Garden partners with this all-star exhibition showcasing works by top innovative and intuitive designers. There will be both new and classic pieces presented by names such as Tonic, Mia Widlake, Brak Furniture, Mezzanine, Julia Day of Generation and many more. ‘We’re exploring how all their individual styles are unified by a confidence that is strikingly contemporary and unashamedly bold,’ says Cathy. The aim of the exhibition is to explore how all their individual styles are unified by a confidence that is strikingly contemporary and unashamedly bold.
Visit 100% Design from 9–13 August 2017, in Hall 1, Gallagher Convention Centre, Joburg. For additional info: 100percentdesign.co.za.