It's been a year since Airbnb Plus, (unique design focused homes) launched on the market. Airbnb plus has partnered with a number of their Plus hosts to predict trends for 2019. This also includes the most-popular terms within the Airbnb Plus listing descriptions and image captions.
Green is the New Black
The words ‘green’ and ‘natural’ has been used more than a thousand times to describe Airbnb Plus homes that are beautiful and inviting. Host Chris and Dane are horticulturalists and landscape designers with a modern home in Stellenbosch, South Africa, that blends modern and traditional materials. It is a not shining example of how the natural world can have a striking impact on an interior: potted plants, feature firewood, fresh flowers, and ferns transform this stunning home in a way we’ve never seen before.vcWe put flowers in their rooms, in the bathrooms, in the lounge. 'We’ve had guests that come back and say ‘we decorated our home because of what you’ve done in your house.’ And that’s so nice – to inspire people without even knowing it.'
Words like ‘historic’ and ‘modern’ used by the same hosts are used to describe a single Home. And yet there is a method to this madness. Chris and Dane’s home is startlingly modern on the outside but the interior, as they put it, is “old farmhouse.” Similarly, Elena, another Airbnb Plus host, has a home that blends ultra-sleek with the historic. A multidisciplinary architect, designer, and printmaker, Elena has infused her futuristic Tuscan treehouse with a steampunk aesthetic, installing retro fixtures and fittings (like a cast iron stove and vintage copper and steel faucets, wash basins and piping) in an otherwise contemporary home.
One trend is abundantly clear from the words used by our Plus hosts and a review of Plus photos: comfort is king. There has been a subtle shift from the stark minimalism of previous years to a more hyggelig aesthetic, with hosts using fabrics and other comforting materials and offering more and more hospitable flourishes. Why go outside if you can stay in?
Plus host, Elena is also no stranger to comfort. Balancing motherhood with her career as an architect and professor, she understands the need for downtime at home and takes pride in sharing the relaxed lifestyle of her native Tuscany with guests on Airbnb Plus. Form always follows function for Elena and she designs primarily with “food and family in mind”.
This elegant Plus Home in Los Angeles underwent a makeover this year to become ‘Plus ready’. With splashes of warm ochre and soothing aqua on the walls, the estate has a fresh yet bohemian feel that remains true to its West Hollywood setting. A review of thousands of Plus photos reveals that a more neutral palate is still popular, but only when paired with bold pops of vibrant color on feature walls and multi-colored artwork: making an interior come to life and providing guests with a fresh and uplifting space. Research has shown that over 4,500 hosts painted walls or hung new art before putting their home on Plus. Meanwhile, words like ‘fresh’, ‘vibrant’ and ‘bright’ have been used more than 900 times in listing descriptions for Airbnb Plus listings.