The upper floor of the Mall of Africa in Midrand, Johannesburg, has been transformed into a stunning visual feast with a thoughtfully curated collection by artist Julie Miller of Julie Miller Investment Art Institute.
There is growing international interest in African Contemporary art and very little in the way of Fine Art in the areas surrounding the Mall of Africa. This is why Julie Miller has partnered with the Mall of Africa to bring art to the people with a series titled, Art Collective Season.
The Mall of Africa is perfectly situated to create a new super-hub for the African creative industry, and it has therefore decided to become a Patron of the Arts. “Through this initiative, the Mall of Africa fulfills its brand mandate and also contributes to the greater good of economic growth and development through its support of the creative industry,” said Julie.
The Art Collective is the largest series of public art exhibitions in South Africa, with over 200 pieces on display under one roof. Artists were invited to take part individually or in collectives at the Julie Miller Investment Art Institute. Collectives include Nugget Square, Artist Proof Studio, Assemblage & Prints on Paper, Art Lovers, University of Johannesburg students and artists include Gerhard van Vuuren and Loyiso Mkhize.
The aim is to represent a diverse range of artist in terms of style and experience. The prices of the artworks range from R300 to R1.5 million. This exhibition series aims to demystify art by bringing it into the public domain, whilst providing a growing platform for artists to gain exposure and earn a living through their skills and talents. “Ultimately, we aim to add to the economic growth and development of our continent,” said Julie. Entrance is free and the exhibition will run until 29 April 2018.