On the cusp of a bold new year, H&G invited a group of creative minds to share their views on the forces shaping design, decor and leisure experiences in 2017. In this episode of our trend report we speak to design guru Cathy O’Clery, colour expert Anne Roselt and managing director of Black Fabrics Stephen Black to find out what they predict for 2017.
DESIGN: Cathy O’ Clery
Creative Director, Platform Creative Agency and 100% Design South Africa
Co-founder and creative director of Platform Creative Agency, Cathy also has a wealth of experience as editor, design director and stylist, and is renowned for her visual acumen, creative and content direction. She gives us some ideas on what to expect from the design world in 2017, including the top names and instagrammers to watch.
The world is watching the continent for inspiration but there’s also a shift from talking about ‘African design’ as a blanket subject to actually learning what are the creative styles of individual countries. Ghana, Nigeria, Senegal, Ethiopia and Kenya are the new creative hotspots.
Everything is now about experience. The creation of strong brand narration, curation and content allows companies to market themselves in a dynamic and newly connected way. Large corporations are looking at devices such as museums to tell their history or using design to offer a new kind of experience both for the people who work in their buildings and the people who touch their brands.
The opening of Cape Town’s Zeitz MOCAA and the creative enterprises surrounding it will really impact on the city’s art and design scene with a new shift in energy to the Waterfront and silo district. In London the Design Museum has opened in Kensington, very close to the V&A, so I expect a great hub of influential design events in that area – I can’t wait to see both.
1960s and 70s style is coming back big time so I am watching the influence of Afro-modernism on our designers. Tonic Design created a wonderful modernist style hotel concept at 100% Design South Africa in 2016 with a fabulous range of travertine furniture, Skinny La Minx created a fabric range based on Brise Soleil and Peter Mabeo has been doing great 70’s style furniture with a twist.
Unconventional styles in upholstered sofas and chairs are becoming less quiet with bolder shapes and fabrics. We will see more statement pieces and soft arty sculptures for the home.
Terracotta as a material and also as a colour will be big. Use it with complementary hues like apricot and it also goes well with Greenery, the Pantone Colour of the Year.
Names To Watch
Thabisa Mjo of Mash T Design Studio, who won Best Product Design and Best Newcomer at the 100% Design South Africa awards – amazing for someone just starting out.
Mille Collines, the fashion label born in Rwanda with stores in Kenya which made such a big impact with its couture range this year. It’s going to shine not just in fashion and decor in Africa but well beyond.
Douglas & Co. The husband and wife duo are going from strength to strength with quirky fresh designs that have made a big impact both here and abroad. They are fast becoming a powerhouse a la Dokter and Misses.
Instagrammers to watch
@Lindi_xo: A young Jozi girl about town with an incredibly sophisticated and mature eye.
@camillewalala: Camille is brightening up the world with her high energy pattern making and colour.
@ettoresottass: Ettore Sottass posts original eclectic interiors from around the world.
COLOUR: Anne Roselt
Global Colour Manager, Plascon Kansai
The driving force behind Plascon Spaces, the first colour-focused magazine published by New Media, and the Plascon Colour Forecast every year, Anne believes strongly in the importance of colour and how it can shape the world around you. ‘In 2017 the role of colour in balancing our environment will become even more important,’ she comments. She gives us some insight on what to expect from the exciting realm of colour in the upcoming year.
Colour trends are a reflection of what is happening in our society, and in our multi-sensory world the role of colour in balancing our environment has become ever more important. Rather than just using one colour in a home or office environment, more than one colour is used to create this balance. Some, like myself, need a little less noise and a closer connection to nature with colours that calm and inspire. Others draw their energy and creativity from the increased stimuli and are drawn to brighter colours that uplift and motivate.
The colour trends we can expect to see more of include neutrals – reflecting a desire for balance and calm, they have both cooling and warming mineral tints. Of equal importance in a season of calm is the expansion of a complex range of cool blues and aquatic greens, while metallics such as brushed silver, gold and copper add interest and a touch of luxury.
FABRICS: Stephen Black
Managing Director, Black Fabrics
Managing director of Black Fabrics, wholesaler of international and local decorative fabrics, wallpapers and leathers exclusively supplied to interior specialists with the strong belied that decorating a home is no trivial matter, Stephen Black has a wealth of knowledge about fabrics and how to best incorporate them in a space. He gives us his fabric forecast for 2017.
One of the biggest influences in fabric design is the celebration of the African continent. Embrace your heritage! Look particularly to North African-influenced designs in print, embroidery and texture in bold colour combinations.
On our radar are double-width printed sheers, either dip-dyed or printed from the bottom of the fabric one meter up with the balance open and plain. Historical textile references are huge, as are fun and funky prints and weaves with a Scandinavian influence, while wallpaper designs go large-scale beyond the usual limitations.
Watch this space for more exciting trend revelations throughout the month of January.