On the cusp of a bold new year, H&G invited a group of creative minds to share their views on the forces shaping design, decor and leisure experiences in 2017. In this episode of our trend report we get the luxury low-down from Hubert Zandberg, speak to interior designer Tracy Lee Lynch and find out what’s on the fabric cards with Marc Shotland of Home Fabrics.
Did you miss our first Trend Report? Read it here.
LUXURY: Hubert Zandberg
Interior Designer, Hubert Zandberg Interiors
An irrepressible creative energy suffuses Hubert Zandberg’s designs and with a desire to create ‘culturally informed, textured interiors’, he sets high standards. His passion for collecting and combining objects has always been a strong influence on informing his personal style, and this passion has transformed into an endless curiosity about the relationship between objects and loves to conduct experiments with juxtaposition.
Accumulating rare and exciting experiences is the ultimate status play for the affluent – the Traditional Experience Economy. In the luxury interiors market, it begs for unique, one-off, custom-made items – as well as creating these unique experiences in people’s homes. I would like to see a bigger appreciation and value connected to personalising the individual’s environment, while communicating an awareness of the immediate and wider environment.
The new market people are buying into is being fueled by virtual reality and augmented reality – the Virtual Experience Economy. Customers can explore a completely new environment.
All trends in the luxury market have virtually disappeared given the ever-increasing information flow and visual blitz around us. In fashion there are no more trends, it’s all about ‘buy now, wear now.’
Collecting art and artefacts is still a massive prevailing trend in terms of the luxury end user’s personal needs. As a collector I’m focusing on the undervalued field of the art of ceramics, studio pottery and sculptural/art ceramics – and it’s potential still to be collected.
The customised travel market. The continued interest in finding new trendy destinations like Iceland with its music scene and places of nature to explore or upcoming places like Lisbon for travellers looking for the next Berlin. Tailor-made unique experiences to the personality of the consumer remains a deciding factor.
The ‘New Craftsmen’ movement being led by re-imagining or reviving the real art of craft and the often-dying skills required to create with soul, individuality and with the added tactile value of experiencing these products is going to be big this year.
DESIGN: Tracy Lee Lynch
Interior and brand designer, Studio Lee Lynch
Tracy Lee Lynch is well known both locally and internationally for her cutting-edge ideas and bold aesthetic. With a portfolio of work that’s as rich as a tapestry, she uses her expert eye to create new spaces and public platforms for local design. ‘One of the biggest design trends is collaboration. Conventional structures are being broken down and replaced with partnerships that create unique products and sustainable solutions,’ she says.
Design that manifests change is making a big impact. The London Design Festival in 2016 included the Design Biennale at Somerset House, a showcase of conceptual design that looked at a utopian existence where design from across the globe actively engaged with the viewer and challenged convention and intriguing visual installations all strongly focused on aesthetic experiences offered unexpected and thought-provoking suggestions. My outtakes from the show were that if we can dream it, we can manifest it – this will continue to be a powerful trend in 2017, visioning new ways of being through design that engages visually and challenges.
Collage prints in bright clashing colours are hot news. Hand-cut shapes that become bold and beautiful patterns have a youthful energy and prints are much less serious and rely on evocative and naive making processes, which are random and wonderfully creative, as seen in the work of Sunny Todd and Sarah Fennell.
Actual experience is the showcase. At the recent 100% Design show in London, the fringe was more exciting than the show itself: Ace Hotel played host to a series of designers that were requested to create functional pieces to be used in the hotel. The installations were a collaboration with Modern Design Review and the title ‘Ready Made Go’ aptly described the activation. Visitors were taken on personalised tours of the spaces, which feature the collaborative, functional pieces that will be used in the hotel.
The ongoing trend of business collaborating with designer makers strengthens and is the norm that generates sustainable new. At 100% Design in London, Tent featured an incredible collaboration that was truly memorable. In the spring of 2016 eight graduate students from the Furniture Design program at Carl Malmsten Furniture Studies, Linköping University were commissioned to work with LED and pine in collaboration with ateljé Lyktan and Swedish Wood. The magnificent and innovative light fixtures resulting from this successful partnership are testimony to the potential of collaboration. Nando’s Heartfelt celebration of SA design is a wonderful local example.
Material Hot List
1. Ceramic: a natural material transformed by human creativity, ancient and contemporary.
2. Denim and leather.
3. Grass and cork.
FABRICS: Marc Shotland
Sales & Marketing Director, Home Fabrics & Fabric Library
Devoted to the Design Industry, Marc Shotland has focused the last few years of his career on textile distribution and sales. With a passion for the textile trade, he has managed to combine both flair and sales under one umbrella, and is now marketing director of well-known fabric wholesaler Home Fabrics. Digging into his extensive knowledge of textiles he gives us some insight into the fabric trends for 2017.
Expect to see some strong changes in the textile world this coming year. Visualise typical, traditional prints brought to life with racy highlighter colours such as pink, yellow, green and blue, to name a few. Monkeys are everywhere – some more naughty than others – which have also been coordinated with fabrics that relay ancient storytelling from North India and surrounds, as seen in fabrics from O&L, Clarke&Clarke and Nina Campbell.
Digital printing and colour enhancements are massive influencers. In this process, light is becoming a new way of creating intangible designs, shapes and highlighting dynamic contours. The colour spectrum pulsates between strong and weak contrasts. At the same time, bright and virtually fluorescent colours vibrate in comparison with darker sharper shades. This high-energy trend livens up the aesthetic with intensive brilliance and gloss, kaleidoscopic patterns and humorous, athletic designs.
Nurturing our resources has never been more important. Currently, Home Fabrics is developing both textured and print collections that are not only constructed from the finest fibres but are also are notably green, keeping the environment top of mind.
Instagrammer To Watch: @KellyHiggsBotanicalArtist
Kelly Higgs is a fine botanical artist whose work is inspired by Chinoiserie, orchids, antique botanical masterpieces, blue and white china, and all things beautiful. Gaining pace with huge brands, Kelly is now an international collaborator with textile houses, perfume companies and various designers.