On the cusp of a bold new year, H&G invited a group of creative minds to share their views on the forces shaping design, decor and leisure experiences in 2017. In this episode of our trend report we get the luxury low-down from Naledi Mabuse, speak to interior designer Mia Widlake and find out what’s on the colour wheel for 2017 with Heleen van Gent.
Luxury: Naledi Mabuse
Head of PR and Marketing, Halsted Design
Closely collaborating with Ardmore Ceramics, Halsted Design was formed as a luxury African lifestyle brand, which transforms African art into global design through fabric, wallpaper, furniture, cushions, table linens and handbags. Always on the edge of trends, Halsted Design places African design at the forefront of the design industry. With these African global perspective, Naledia Mabuse gives us an idea of what to expect in the coming year.
The concept of the artisan/maker in the luxury space continues its rise. Burberry’s SS17 show at London Fashion Week partnered with British craft collective The New Craftsmen on Makers House, a weeklong programme of activity and installations at the brand’s show venue, billed as ‘a celebration of methods, materials and makers’. Craft makers such as stitcher and calligrapher Rosalind Wyatt, visible mender Tom Holland and others brought back a sense of true luxury during live presentations that revealed how a garment or product is given life. This trend also sees a return to the use of traditional tools and machinery, such as for weaving, and the passing on of skills and knowledge gathered over many years. It’s a case of contemporary design meets heritage and culture, with a strong narrative behind it.
There is a growing market for unique scents, with individuals seeking out fragrances with which they can identify. Niche perfumeries have been around for some time, although not in the mainstream. Look to examples such as Swedish brand Byredo and, locally, Saint d’Ici. Not only do these small-scale producers create perfumes that resonate specifically with a particular customer, but they also provide the experience in creating one’s signature scent.
Design: Mia Widlake
Designer and Founder, Studio 19
Prominent South African designer Mia Widlake is well-known for her handmade bespoke lighting, textiles, ceramics, furniture and accessories, and represents the essence of craftspeople in Africa. With her company Studio 19 she finds fun in creating products and focuses on extensive experimentation to find something completely different from the rest. With this original outlook, she provides us with her view of 2017, including instagrammers to watch.
Look to furniture pieces that embrace the use of mixed materials – combinations of different or contrasting materials such as rubber and wood, resin and metal, and felt and leather to create an interesting finished piece. Colour combinations are similarly bold, especially when used tone on tone in contrasting materials. A dramatic statement can be made when matching powder coat tones to fabric colour.
There’s a growing tendency to buy pieces that have a timeless design heritage, with an emphasis on investing in fewer but possibly more expensive pieces that will endure without dating. Similarly, there’s a move to more craftsmanship in furniture pieces, rather than pieces feeling mass-produced.
Instagrammers to Watch
@lehlogonolo.m: The Joburg-based visual artist Lehlogonolo Mashaba documents his work and processes.
@rueverteplus: RueVerte for colour inspiration in a mostly dark palette.
@lottaagaton: Interior stylist and creative consultant Lotta Agaton’s beautiful spaces.
Colour: Heleen van Gent
Creative Director, Global Aesthetic Centre, AkzoNobel (Dulux)
Part of the colour trend team at Dulux, Heleen van Gent uses her passion for colour to help people make colour choices in their homes as well as design colour tools to help make those decisions easier, while she also oversees the creation of the AkzoNobel annual colour trend forecasts, Colour Futures. With a unique look at colour, Heleen understands its importance and lets us in on her expected colour trends for 2017.
Our lives are becoming busier and more complicated, with urbanisation, digitalisation and technology having the biggest effect. We see the need for things we know and recognise. Connecting with nature, feeling responsible to take care of it. Balancing our work life and personal life, investing in experiences, creating memories and connecting with like-minded people around us. These are the things that are important at the moment, and colour trends respond accordingly.
The first big trend is making colour combinations within the colour family. The idea is not to combine just blues or reds, but to do it in such a way the result is exiting and new. The second trend is working with a base of coloured-greys and adding pops of colour, like we see happening in Dulux’s ‘shared individualism’ and ‘the working home’ trends. This allows you to use brighter colours in the proportion that fits your personality and still be on trend. The third is the use of beautiful coloured-whites like we see being used in our trend ‘considered luxury’. These off-whites give the interior warmth and atmosphere. The texture of the wall is highlighted and by playing with gloss levels we tickle the senses of both the touch and the eye.