South African designer, Jacques Cronje’s combination of design sense, use of digital technology and his love for working with wood has earned his brand, Minima, prestigious awards and a vast number of adoring clients locally and farther afield.
Since launching Minima Design in 2014, the brand has created incredible birch-ply and bamboo collections of digitally cut wooden lighting and furniture.
Minima recently launched a new addition to their woven bamboo lighting range, which will be exhibited later this year at Maison & Objet 2018 in Paris. The introduction of Echo, Cubic and Mosaic lights have added a fresh and modern geometric texture to the elegant minimal, sleek and simple appeal that Minima is known for.
Cronje says, ‘I enjoy pushing the boundaries of what I think timber can do. By manipulating arcs and angles I can produce interesting lighting effects, which naturally sets the tone in a space.
‘In nature trees bend and twist in order to reach the light; I use simple geometry to reflect and filter light. With my first love being architecture, and more specifically designing timber homes and buildings, including lighting and furniture in my portfolio has been a natural progression for me.’
The new lighting creations are made from digitally cut bamboo flexi-ply. They are hand-finished and coated with a low VOC water-based polyurethane sealer to make them eco-friendly.
Unlike the previous designs, metal clips have been added to the Echo, Cubic and Mosaic lights that connect the flat panels once interwoven to form a double curved shape.
Since 2014 Cronje’s work has been showcased at the biannual SARCDA event twice, Design Indaba, 100% Design as well as Maison et Objet in Paris in 2016 and yet again in 2018.
Cronje recently appeared alongside well-known South African timber designers such as James Mudge, Andrew Dominic and David Krynauw in an initiative called Seeds for Seat. The initiative demonstrates how good design and American hardwoods can leave a light environmental footprint.