It's been four years since the last collection and in that time, Missibaba founder and designer, Chloe Townsend has had a child, which has been the main inspiration behind the new range (Where the wild things are). The renowned luxury brand aptly describes their product as accessories that radiate an exotic exuberance with a flair for colour and texture, continuously pushing the boundaries of imagination. And with motherhood having offered Townsend a privilege to dip into the magical world that children exist in — where dragons and monsters are alive and well, it's clear to see and feel that this is the energy that was poured into the bags. 'The little details with pockets and teeth are just a bit of lightness in this quite hardcore world we're living in at the moment. '
Read the Q&A for more on the new collection and on current trends
The new collection is inspired by Maurice Sendak's 1963 classic children's book entitled 'Where the Wild Things Are'. How did this come to be?
A yearning for joy, playfulness, and freedom in the present world, we drew on the wilder fantasy landscape of our childhood where the blur between reality and make-believe was non-existent. In the book, Max finds himself on a jungle island inhabited by Wild Things.
How did this fantasy world influence your use of colour, theme, and texture?
Playing with vivid colours, textures, and elements from the outside world where kids amuse imaginary creatures, we shaped our own. We’ve used our signature metallic’s with earthy tones and suedes to embody these creatures. The Gobbler, Beetle Juice and Incy Wincy can move in new habitats like The Wild Garden and The Little Shop of Horrors, while The Hairy Eyeball and Morticia gaze over the backdrop and the wild it brings.
How have you played with construction this season?
We're intrigued by The Morticia Bag. The Morticia bag is our take on a basket but a basket with sass and sophistication, like its namesake. It can be used on any occasion from the office to a Saturday market. The construction is simple and strong. Instead of weaving like a traditional basket, we’ve created a mesh effect by punching out the diamond shape that runs through the collection. We enjoy that the nature and feel of the bag will be ever-changing as its contents is revealed. It is completely seamless and solid brass rivets are used to assemble the precise template. All your valuables will be safe and out of sight in the detachable clutch within.
Circle bags are having a real moment. Talk to us about the Missibaba take on this trending style.
Rediscovering our existing bag shapes and introducing new ones like The Hairy Eyeball came organically as we designed and worked with the motifs. It wasn’t necessarily following a trend but what worked with the form and a timeless shape.
We're huge fans of your playful earrings. Have you included a range in this collection?
We would never miss a new earring opportunity! We have two new designs and an exciting new gold disc stud! Elements derived from the environment that children love playing in were used as inspiration. The forest, the garden, the beetles and bugs. Fluffy suedes and bright colours that mimic nature have been the drive of the design process.
Feature Image: Supplied
Video and Images: Gugulethu Mkhabela