Travel tours are not for everyone. However, a number of niche travel start-ups have been popping up, offering unique, vibrant and captivating experiences, worth trying out. Whether you’re a solo traveller, planning your next ‘baecation’ or  you’re more of a ‘squad’ traveller, these soulful travel services offer everything from urban culture to eccentric neighbourhood food crawls and  countryside getaways.

It has become a movement of sorts, encouraging people to get to know more of what their cities and the world has to offer – making local and international travel more accessible.


Soul Travellers

Soul Travellers is based in Johannesburg and was founded by Sipesihle Penny Ndlela in 2016. It offers ‘immersive tours’ all over South Africa for five days, four nights, with three meals a day, exploring two cities and promises one soulful experience.


Travel Noire

Founded by Glamour Magazine award-winning entrepreneur, Zim UgoChukwu, Travel Noire is a digital publishing platform that creates a space and tools for the unconventional traveller. They hand-pick interesting individuals from the African diaspora from all over the globe to share their love of culture and exploration.

Daydreaming about Italy 💭 || 📸: @sezgiolgac

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Tastemakers Africa

Tastemakers Africa describe themselves as ‘Africa experts’ that offer community experiences. Their Instagram bio sums it up quite nicely – see places, meet people and do something epic.


Township Tours Cape Town

This includes an experience of Cape Town’s oldest township, KwaLanga. Township Tours Cape Town is a composite of Langa Township tours, Siviwe Tours and Happy Feet Youth Project Tours.

Featured Image: STIL on Unsplash