When Pantone officially releases its colour of the year, the rest of the world takes note.
Ultra Violet, a brilliant shade of purple, replaces 2017’s Greenery. It’s been described as rich, regal and the future.
If it reaches the fame proportions like its somewhat familiar cousin, millennial pink, only time will tell.
Officially known as PANTONE 18-3838, Pantone’s designated annual shade has proven to inspire and align with what’s happenings in fashion, design, and more.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Laurie Pressman, vice president of the Pantone Color Institute.
Many have been wondering if the hue of purple is a nod to the recent royal engagement of Prince Harry and Canadian actress Megan Markle, while others have their own theories, including, does a shade acquired by mixing pink and blue—the traditional indicators of “girl” and “boy”—indicate a cultural questioning of gender norms?
Leatrice Eiseman, executive director of the Pantone Institute, sets the record straight: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes out awareness and potential to a higher level…Ultra Violet lights the way to what is yet to come.”