Haier to Hold New Product Launch in Johannesburg, Bringing Together Global Innovation and Football Passion
Global home appliance brand Haier will hold a new product launch in Johannesburg on 29 October, showcasing a range of home appliances for the South African market and sharing its development plans for the country. Bringing together Haier’s global brand strength, innovative appliances and international football partnerships, the event will highlight the brand’s focus on South African consumers and the needs of local households.
Haier officially entered South Africa’s home appliance market in February 2026. According to Euromonitor International retail volume data, Haier has ranked No. 1 in Global Major Appliances Brand Retail Volume for 17 consecutive years (2009–2025). Since entering the market, Haier has continued to develop its product offering, retail partnerships and local service capabilities, with the aim of bringing better appliance experiences to local households through innovation and product design informed by everyday needs.
Four Product Lines Designed Around Modern Household Needs
The launch will feature the Horizon Series refrigerators, Flexmo Series refrigerators, MultiWash washing machine and QLED TV.
The Horizon Series focuses on everyday food storage and household use. The Flexmo Series offers more options for different home spaces and lifestyles. The MultiWash washing machine explores a more flexible approach to sorting and washing different loads, while the QLED TV expands home viewing and entertainment with rich colour.
Warranty coverage varies by product and motor type under Haier South Africa’s official warranty policy. Refrigerators carry a five-year overall product warranty, with parts and labour included; inverter compressors are covered by a lifetime spare-part warranty, with labour charged separately, while non-inverter compressors carry a five-year warranty. For washing machines, front-load and top-load models with a DD motor carry a five-year overall product warranty, while models with an inverter motor or normal motor carry a three-year overall product warranty. The motor-specific parts-only warranty is lifetime for DD motors, 20 years for inverter motors and five years for normal motors; labour is charged separately for motor-only warranty claims. Model eligibility and all terms are subject to Haier South Africa’s official warranty policy.
From the Global Football Stage to South African Homes
Football is an important link between countries, cultures and communities. Haier continues to use its global sports partnerships to explore more engaging ways to connect with consumers.
Global football partnerships associated with Liverpool FC (LFC) and Paris Saint-Germain (PSG) give Haier opportunities to engage with international football fans and consumers. Through football culture, fan interaction and brand experiences, Haier aims to create a more natural connection between global sports properties and the home-life experiences its appliances serve.
In September 2026, Haier also announced that it would become a Global Partner of the UEFA Champions League from the 2027/28 season. The partnership further expands Haier’s opportunities to communicate with consumers worldwide through international football, reflecting the brand’s continued focus on strengthening its global presence.
In South Africa, Haier aims to connect global brand resources with local consumer experiences. Through product demonstrations, interactive activities and retail partnerships, the brand wants consumers to understand its global capabilities and experience the value of its products and services.
The 29 October new product launch will bring together media, retail partners and industry guests to present Haier’s latest product offering, brand direction and long-term commitment to the South African market. As its local business develops, Haier will continue to respond to the everyday needs of South African households and explore further connections between technology, products and lifestyles.