UGG Launches Heritage Hybrid Collection with Chic Cape Town Lunch

On a sunlit afternoon in Cape Town, UGG South Africa brought together a curated mix of creatives, editors, and tastemakers for an unforgettable lunch celebrating the launch of the Heritage Hybrid Collection. Set against the sparkling backdrop of Camps Bay at Victoria (Cafe Caprice), the exclusive event embodied the brand’s ethos: Iconic From the First Step.

The intimate gathering wasn't just a product showcase - it was a lifestyle statement. From the moment guests arrived, they were immersed in the world of UGG: bold branding, signature UGG Lemontinis, and creative activations including a live sketch artist capturing attendees in their looks. A vibrant yet relaxed energy ran through the space, echoing both Cape Town’s laid-back luxury and UGG’s modern design language.

The Heritage Hybrid Collection itself was the centrepiece - an elegant fusion of legacy and innovation. Showcased in full were standout silhouettes such as the PeakMod LowCut in Dark Olive/Moss Green, the Tasman Baxter in Chestnut, the Classic Micro in Sand, and the Elea Slip On in Pale Buttercup. Each style was reimagined with fresh design details while staying true to UGG’s signature comfort and craftsmanship.

Adding to the moment was the presence of 16 editors and stylists from Glamour and GQ, alongside 18 influencers from fashion, lifestyle, and culture circles. The atmosphere buzzed with creativity and connection, with content creation unfolding live and amplifying the collection’s reach across digital platforms.

A live DJ set the tone with a curated soundtrack, while the culinary experience elevated the afternoon further - thoughtfully styled, inspired by UGG’s spirit of ease and understated luxury. The result? A perfect blend of fashion, culture, and design, all unfolding in one of the world’s most iconic locations.

As the event drew to a close, what lingered wasn’t just the taste of lemontinis or the coastal breeze, but the undeniable energy of a brand that continues to evolve. UGG’s Heritage Hybrid Collection speaks to a new generation - one that honours legacy while stepping boldly into the now.

The collection is now available in South Africa.

Explore more at www.trenton.co.za.