Aliza Jabès: The Visionary Behind NUXE’s Natural Revolution

As a proud sponsor of House & Garden’s Designer of the Year Awards, NUXE is extending its celebration of innovation beyond beauty and into the world of design. It's a partnership built on shared values - creativity, craftsmanship, and a commitment to excellence.

In the world of beauty, few figures have shaped modern skincare quite like Aliza Jabès. The French entrepreneur, author of the cult-favorite Huile Prodigieuse®, is not only the force behind NUXE’s global success but a pioneer of the natural beauty movement that redefined what we now know as French pharmacy skincare.

Raised by a pharmacist father and immersed from childhood in the therapeutic power of plants, Jabès was destined to explore the harmony between nature and science. In the early 1990s, as both a new mother and a young businesswoman, she acquired a small Parisian laboratory focused on natural cosmetology - a bold move in an industry still heavily reliant on synthetic ingredients. But Jabès had a vision: to create high-performance skincare rooted in nature, backed by science, and infused with pleasure.

From the very beginning, she invested heavily in research and development, surrounding herself with expert botanists, formulators, and pharmacists. The result? A portfolio of sensorial, effective products that feel as luxurious as they are functional.

But it was Huile Prodigieuse®, launched in 1991, that would catapult NUXE into international acclaim. Conceived as a one-step solution for the modern woman, this multi-purpose dry oil for face, body, and hair broke every beauty rule of the time. With its 100% plant-based oils, delicate shimmer, and sun-kissed fragrance, it felt revolutionary - and it was.

The oil’s lightweight texture and nourishing ingredients, like camellia, macadamia, and vitamin E, offered a sensorial experience unlike anything on the market. And that amber glass bottle? A masterclass in understated Parisian chic.

Three decades later, a bottle of Huile Prodigieuse® is sold every six seconds globally. It’s not just a beauty product - it’s a lifestyle icon. Loved by French “it-girls,” beauty editors, and skincare aficionados around the world, it simplifies routines while elevating the everyday. A body shimmer, hair treatment, and skin elixir all in one, it’s become an essential in every beauty cabinet worth its salt (or floral-infused oil).

Aliza Jabès didn’t just create a product; she ushered in a new era. One that champions plant-based efficacy, sensorial luxury, and effortless beauty. As the world leans more into sustainable, holistic self-care, it’s clear that her vision was not only ahead of its time - it’s here to stay.

As a proud sponsor of House & Garden’s Designer of the Year Awards, NUXE celebrates creativity across the design spectrum. This incredible event recognizes and elevates local talent, and as a brand that champions innovation and artistry, NUXE sees this partnership as a natural extension of its values.