Skip to content

Timeless Danish Design in South Africa

Danish design is famous for its timeless elegance, blending impeccable craftsmanship with innovative aesthetics.

Bookmark article to read later

By House & Garden South Africa | June 20, 2024 | Architecture

Danish design is famous for its timeless elegance, blending impeccable craftsmanship with innovative aesthetics. Among the distinguished brands embodying this legacy, GUBI, &Tradition, and Ferm Living stand out, each offering unique contributions to the world of luxury furniture and lighting, available at CRÉMA in Woodstock, Cape Town.

GUBI: Evolution Through Timeless Design

GUBI, based in Copenhagen, symbolises luxury and timelessness. The brand is committed to quality and passionate about design, crafting pieces that blend the past and present. Their philosophy revolves around creating beautiful yet functional designs that stimulate the senses and enhance the living experience. GUBI collaborates with iconic designers such as GamFratesi, Greta Grossman, Jacques Adnet, Paavo Tynell and Mathieu Matégot, producing an exquisite range of furniture and lighting that reflects their dedication to perfection.

GUBI Showroom London.

&Tradition: Crafting Modern Classics

&Tradition merges craft with art and function with form, redefining and reinventing materials, methods, and forms to create modern classics. Their approach involves reworking iconic designs from the past while collaborating with contemporary designers to shape the classics of tomorrow. Based in Denmark, &Tradition's portfolio is a testament to their ethos of excellent craftsmanship, drawing inspiration from Nordic heritage and incorporating international influences to create a global fusion perfected by Danish artistry. Notable designers such as Jaime Hayon, Verner Panton, Space Copenhagen and Hvidt & Mølgaard have contributed to their remarkable collection.

Living Room by &Tradition.

Ferm Living: A Symphony of Textures and Forms

Ferm Living, also based in Copenhagen, infuses spaces with a sense of calm and authenticity through their thoughtfully designed pieces. Characterised by soft forms, rich textures, and deep colours, Ferm Living's collection creates an inviting and visually captivating atmosphere. Working with artisans globally, Ferm Living combines Scandinavian sensibilities with worldwide craftsmanship, resulting in unique furniture, lighting, and accessories that add a touch of the unexpected to any space.

Living Room by Ferm Living.

In essence, GUBI, &Tradition, and Ferm Living each contribute to the prominent reputation of Danish design, shaping the landscape of luxury furniture and lighting through their dedication to quality, innovation, and timeless aesthetics, making Danish design a hallmark of elegance and functionality worldwide. To shop these brands or learn more about them, visit