Unox Casa has officially arrived in South Africa, marking a new chapter in the art of high-end home cooking. Through a partnership with leading distributor EuroAppliances, the pioneering Italian brand introduced its award-winning SuperOven to the local market with two exclusive events in Johannesburg and Pretoria — a launch designed to showcase excellence, innovation and the next evolution of luxury living.
Held on 29 October in Johannesburg and 30 October in Pretoria, the events invited a select group of South Africa’s culinary and design elite into EuroAppliances’ refined showrooms. Guests enjoyed an immersive three-course gastronomic experience that demonstrated the SuperOven’s extraordinary capabilities — a fusion of Italian design, cutting-edge technology and Michelin-star precision crafted for the home.
The partnership with EuroAppliances marks a significant step for Unox Casa as the brand introduces its distinctive “Starred Living” philosophy to an African audience for the first time. In South Africa’s rapidly evolving luxury market, where innovation and refined living are shaping a new design culture, SuperOven represents a bold redefinition of contemporary sophistication.
“At Unox Casa, our mission is to push the boundaries of technology and design in the kitchen,” says Matteo De Lise, Unox Casa General Manager. “SuperOven represents the pinnacle of Italian innovation - a blend of professional precision, advanced technology enhanced by artificial intelligence, and the timeless elegance of Italian craftsmanship. With this debut, we are thrilled to share our vision with a sophisticated audience, bringing a new dimension of excellence to the modern kitchen… We truly believe our product will resonate here, redefining the concept of luxury in the kitchen.”
A Partnership Rooted In Shared Excellence
For EuroAppliances, the collaboration builds on its long-standing reputation for curating the finest international brands for South African homes. “The introduction of Unox Casa marks an exciting new chapter for Euro Appliances and our clients,” says Bertus van der Veen, Founder of Euro Appliances. “The SuperOven represents the perfect balance of culinary innovation, craftsmanship and contemporary design… it’s more than an appliance; it’s a statement of passion for cooking and design.”
This alignment of values — precision, authenticity and an unwavering commitment to quality — positions SuperOven as a natural fit for homes designed with beauty, performance and innovation at their core.
Superoven: Italian Mastery for the Modern Home
Crafted entirely in Italy, SuperOven embodies the essence of Italian living: cooking as an art, hosting as a gesture of love and design as a way of life. Available in both the standard Model 1 and compact Model 1S, it offers unmatched capability for those who expect the very best from their kitchens.
Key Features Include:
- Star-level perfection: consistent results delivered in one-third of the time of conventional ovens.
- AI-powered precision: 400+ preset cooking programmes that automatically adjust to dish type and quantity.
- Eco-friendly innovation: an active carbon ventilation system and automatic cleaning for sustainability and ease.
- Iconic design: minimalist, sculptural and meticulously crafted to enhance luxury interiors.
SuperOven goes beyond performance — it creates an emotional experience rooted in beauty, mastery and the heritage of Italian craftsmanship. It is, quite simply, a new benchmark for the modern South African kitchen.
A Luxury Market Ready for Innovation
South Africa’s luxury landscape is evolving rapidly, with Johannesburg and Pretoria standing at the forefront of design-driven living. As premium real estate expands and a discerning entrepreneurial class reshapes the definition of luxury, the home kitchen has become a central space — a blend of technology, conviviality and architectural elegance.
In this context, Unox Casa’s arrival feels not only timely but transformative.
For more information, visit EuroAppliances showrooms:
Johannesburg: 33 Commerce Crescent, Kramerville, Sandton
Pretoria: Cnr Lynnwood Rd & Lizann Ave, Shop 11C, Gift Acres Convenience Centre, Lynnwood Ridge
Credits: Supplied
