Yvonne O’Brien brings her quietly luxurious touch to Cape Town with a showroom in leafy Newlands. A light-filled space that captures The Private House Company’s signature warmth, texture and timeless appeal.
The beloved South African design brand has officially arrived in Cape Town. Known for its sophisticated and enduring aesthetic, The Private House Company has opened a new showroom in Newlands, a serene, light-washed space that perfectly captures founder Yvonne O’Brien’s vision for effortless, lived-in elegance.
After more than a year of searching, O’Brien found the perfect location in the leafy suburb surrounded by charming family homes and local landmarks. Designed to feel welcoming and personal, the showroom offers visitors a glimpse into the brand’s signature look — layers of natural texture, neutral tones and refined detail that translate beautifully into the Cape’s relaxed rhythm.
“The building itself is simply beautiful,” says O’Brien.
Framed by black awnings and bathed in generous natural light, the space balances refinement and warmth. On cooler days, the brand’s signature scented candles and ambient lamps transform it into a cocoon of comfort.
Smaller and more intimate than its Johannesburg counterpart, the Newlands showroom invites guests to wander through a series of thoughtfully composed rooms. From wicker and wood to linen and rattan, every corner is a tactile expression of O’Brien’s hallmark style — timeless comfort, quiet sophistication and considered design.
“When visiting our showroom, we strive to make our customers feel special, unique, and most of all, very welcome,” says O’Brien. “Everyone can enjoy The Private House Company — there’s something here for everyone.” privatehouseco.co.za
This article was originally published in the August 2025 issue. Words: Natalie Fraser.
