Picture: Hilton Carter, Instagram
It wouldn’t be an overstatement to say that interiors content is at an all-time premium right now. Thanks to 12 months of stay-at-home directives, our thirst for home content—be it DIY, styling, cleaning, tidying or simply updating—shows no sign of abating. And when you throw Instagram, YouTube and TikTok—with their thousands upon thousands of influencer accounts—into the mix, you can see why homes have become some of the most lucrative influencer content around.
It’s a phenomenon that comparison site GoCompare were keen to examine, so they gathered the top 50 home influencer accounts across Instagram, YouTube and TikTok (a list devised by counting the number of media mentions), then calculated their potential earnings. While we’re pretty sure no influencer would share their true income publicly, earnings were calculated using Influencer Marketing Hub Tool’s TikTok and Instagram money calculators. And while there are certainly many huge home influencers like Kim Kardashian, Drake and Gigi Hadid, whose interiors content is lapped up by fans, they were not included in this list, as it was restricted to influencers with dedicated home accounts.
Scroll down to see who made the top 20 and what their estimated yearly earnings would be, if they posted at least five times a month.
20. Ashley Gray
@thegrayhome
Combined followers (Instagram, TikTok YouTube): 435,254
Estimated yearly income: $195,097
19. Becky Wright and Kelsey MacDermaid
Combined followers: 455,727
Estimated yearly income: $216,332
16. Drew Scott
Combined followers: 581,492
Estimated yearly income: $271,621
13. Noell and Daniel Jett
Combined followers: 640,338
Estimated yearly income: $302,618
10. Angela Rose
@angelarosehome
Combined followers: 799,894
Estimated yearly income: $371,684
@beckiowens
Combined followers: 1,254,875
Estimated yearly income: $583,796
Combined followers: 1,560,554
Estimated yearly income: $706,509
4. Galey Alix
@galeyalix
Combined followers: 3,629,763
Estimated yearly income: $856,165
@mariekondo
Combined followers: 4,587,617
Estimated yearly income: $2,002,014
Written by Yeong Sassall.
This article originally appeared on Vogue Living Australia.
