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A Fifth Avenue Landmark Reimagined as Modern Luxury Living

A 1910 Fifth Avenue masterpiece is reimagined with contemporary elegance while honouring its storied architectural past

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By House & Garden South Africa | December 28, 2025 | House Tours

Originally built in 1910 by architect Stanford White, this apartment — perfectly placed in a limestone Italian Renaissance palazzo — commands unrivalled views of New York’s Central Park and the Metropolitan Museum of Art. Its historic fabric remains intact — with ornate mouldings, sweeping staircases and grand proportions — yet the interiors have been reimagined with a fresh, contemporary energy.

An elegant dining space flows into a sweeping staircase, marrying historic grandeur with modern, art-filled design

Tasked with breathing new life into a home that had lingered on the market for years, designer Jason Saft of Staged to Sell Home approached the project with a deft balance of reverence and reinvention. He softened the palette, juxtaposed eras and introduced modern furnishings that complement rather than compete with the architecture. The result is a series of distinct, art-filled spaces — from the lush green ballroom anchored by Athena Calderone’s deep purple sofas, to serene bedrooms swathed in tactile fabrics and reflective wallpapers.

Serene bedrooms layered with tactile fabrics and reflective wallpapers create a calm, art-filled retreat

Inspired by the elegance of Paris and Vienna, Jason layered steel, marble, brass and contemporary art alongside antique wallpapers and historic detailing. Overly decorative flourishes were pared back to let original craftsmanship shine, while bold modern pieces bring warmth, comfort and a sense of the unexpected.

A warm fireplace room opens to a graceful hallway, blending historic detail with contemporary design accents

The transformation was completed in under 30 days, with the family staying in residence. This proves that innovation and practicality can coexist — even in the grandest settings. stagedtosellhome.com 

Modern furnishings meet ornate architectural details, blending comfort, style, and historic charm effortlessly

Credits

Text by Catherine Mo

Images: Hayley Ellen Day

This article was originally published in the House & Garden Sept.oct 2025 Issue