As South Africans start venturing back into the outdoors to soak up the balmy spring weather, vodka has increasingly become the daytime drink of choice as consumers respond to the growing popularity of the cocktail culture.
The clean, crisp profile of vodka has emerged as the ideal base for crafting a variety of refreshing cocktails, making it the preferred choice for daytime enjoyment. According to data from Statista, sales volumes of vodka in South Africa peaked at 6.42 million litres in 2023, which is indicative of a robust growth of this ethyl-based beverage.
This trend reflects the evolving tastes of those seeking refreshing and versatile beverages that perfectly complement the season's sunny vibe.But why is vodka is winning the hearts and minds of consumers? Why does it continue to be a firm favourite as the go-to daytime drink? (especially in the spring of 2023).
Versatility of Vodka
Vodka's subtle and smooth flavour makes it a versatile spirit, offering a blank canvas for mixologists to create a wide range of delightful and refreshing cocktails. The spirit also pairs well with most mixers allowing you to be creative with your combinations at home. With an increasing focus on health and wellness, many individuals are opting for lighter, low-calorie drinks. Vodka, when mixed with calorie-conscious ingredients, offers a more figure-friendly option for daytime indulgence.
Summer’s Most Refreshing Cocktail
Vodka cocktails are incredibly diverse and adaptable to various occasions. Whether you're lounging on a beach, hosting a picnic, or brunching on a sunny patio, vodka cocktails can be customized to match the moment.
Pick a Premium Vodka
The market now boasts a plethora of premium vodka brands, each offering distinct flavours and exceptional smoothness. This allows enthusiasts to explore and appreciate the highest quality spirits in their daytime libations.
Cranberry Vodka Cosmo Recipe
50ml Premium vodka of your choice
50ml Cranberry juice
20ml Lime juice
20ml Sugar syrup
A single orange peel, twisted
In a cocktail shaker, combine sugar syrup, vodka, cranberry juice, and lime juice and shake to combine
Place cranberries into the bottom of a martini glass before pouring cocktail mixture.
Garnish with a twisted orange peel for zest