Joko releases new Rooibos
Joko has introduced a whole new range of Rooibos in line with Joko’s over 100-year old heritage. A rich legacy backed by Master blenders who select only “one in a thousand leaves” to deliver unparalleled quality in every cup. Joko’s 100% pure Rooibos might look, smell and swirl the same way as the rest, so you will not see the difference at first glance, but will taste it at first sip. This is articulated in Joko Rooibos’ fresh campaign where South Africans are challenged to spot the difference between the Rooibos they know. Needless to say, there is no visible difference between them, so the audience is encouraged to try Joko’s 100% pure Rooibos for taste. A promise that is summed up in the tagline: Taste the difference.
To add more variety to the already enjoyable taste, Joko has also launched a delicious array of flavoured Rooibos. The new range caters for everyone’s taste buds – Caramel Marula, Chamomile Marula, African Marula and Honeybush.
The new Rooibos is available on shelves now.