The time to be festive is almost upon us which means the dinner party is back too - and with it comes an elevated new vodka and soda we just can’t get enough of.
San Francisco-based brand SKYY - known for their smooth-tasting Vodka with one of the lowest levels of impurities in the world - has returned to their roots to shatter category standards once again.
The latest iteration of their award-winning liquid has evolved to cater to a new generation of vodka drinkers - those who gravitate towards lighter, more fresh-tasting drinks, and who choose brands with authentic stories tied to their place of origin.
With soda water emerging as the number one mixer, SKYY’s new vodka blend is made with water enhanced with minerals, including Pacific minerals sourced from the San Francisco Bay Area, and filtered through California Limestone.
This new twist is intended to enhance the mouthfeel and fresh taste of the vodka and soda, as well as add character to any cocktail experience. It pairs perfectly with soda and a grapefruit twist. In addition, the subtle salinity of our liquid releases the citrus aroma of the grapefruit peel and reduces its bitterness, resulting in a balanced and fresh-tasting vodka soda experience.
To create this new liquid, enhanced with natural elements, the brand brought together a diverse collective of experts including a water sommelier, a chemist, and a professional bartender.
SKYY’s refreshed packaging design is also inspired by San Francisco’s natural character. The new bottle features a sophisticated and sleek appearance with a lighter, more natural blue tone, ripples and ridges that reflect the waves of the Pacific Ocean, and a restyled white logo.
This new packaging design is a natural progression of the SKYY brand, with a more upscale expression that retains key elements of the original, iconic blue bottle.
“At SKYY, we saw soda water emerge as the top mixer and quickly recognized an opportunity to transform the vodka category once again by offering our consumers something truly unique and in direct response to their evolved preferences for lighter-, cleaner-, and fresher-tasting drinks,” says Julka Villa, Managing Director of GSM Spirits for The Campari Group.
Starting in October 2021, the new identity and package design will roll out across all 750ml bottles and shipping cases for SKYY Vodka, SKYY Infusions Raspberry, Passion Fruit, Pineapple, Peach, Cherry and Citrus. The relaunch will be supported by a fully integrated marketing campaign featuring TV, digital, media, influencers, in-store visibility and event sponsorships.
One thing is for certain, an upgraded SKYY vodka soda with Pacific Coast minerals, is definitely going to be a summer 2021 party staple.
Visit skyyvodka.com for more information.
Not for sale to persons under the age of 18. Drink responsibly.
