You don’t have to search too far to find someone who’s attempted an innovative recipe they found on TikTok - commonly known as #FoodTok - if you haven’t before tried any of them out yourself.
From ‘nature’s cereal’ and corn ribs to baked feta pasta and dalgona coffee, there has been an influx of viral recipes and food trends emerging from the video-sharing app.
Now, TikTok has picked up on the craze and is transforming it into a whole new offering. The platform is partnering with Virtual Dining Concepts to launch TikTok Kitchens.
The service will offer food options that have gone viral on its app and deliver it to customers across the United States.
According to reports, a total of 300 TikTok Kitchen locations are planned for March 2022, with 1000 expected by the end of the year. These locations will operate out of popular chain restaurants using the ‘ghost kitchen’ method, where the survive will not have a physical store-front and only offer delivery or drive-through.
The menu will constantly be changed and adapted according to what recipes are popular among TikTok users at the time. In addition, a portion of the proceeds from TikTok Kitchen will go towards the users who created the dishes.