It may be the millennial in me, reminiscing about the 'It' girls of the noughties in their Susanna boots and flouncy layers, but I've always aspired to be a Chloé girl. Effortless, willowy and so damn cool.
Now, while you may still find me trawling Parisian vintage boutiques or refreshing Vestiaire Collective in search of a one-of-a-kind Chloé treasure, I'm equally enamoured with the House's newest fragrance collection, Atelier des Fleurs: The Mediterranean Essences.
To understand the collection, you first need to know Gaby Aghion. Born Gabrielle Hanoka in Alexandria, Egypt, Aghion founded Chloé with a radical idea: to liberate women from the rigid constraints of haute couture. Her instinctive approach to fashion celebrated movement, softness and individuality, drawing equally from Parisian sophistication and her Mediterranean heritage. That same philosophy now finds expression in fragrance.
The four scents form an intimate portrait of the Mediterranean, favouring memory and atmosphere over postcard perfection. Rather than capturing a destination, they evoke a feeling: pine needles warming beneath the afternoon sun, lavender carried on a coastal breeze, ripe figs heavy on the branch and the mineral warmth of sun-soaked sand.
Even the bottle tells the story. Fluted glass recalls Chloé's signature plissé soleil or sunburst pleats, while the textured cap and warm green hue pay quiet tribute to the landscapes that shaped both Aghion's vision and the House's enduring sense of effortless beauty.
Text by Catherine Mo
Images: Supplied
