Pack your bags, people, because it’s time to become a travel influencer. A report released by Hopper has shined a light on the sort of money influencers — i.e. those who post on social media for a living — make for #sponsored posts. Whether it’s touting a product or promoting a hotel, there’s big money to be made in exchanging a photo and an Instagram story (with swipe up, of course!) for cash. So exactly how much do travel influencers make for their time away from home? While there are plenty of them out there, only a few have managed to turn their travel habit in a business. However, it seems if you hit a million followers (easy, right?) there’s money to be made. With influencers making anything from a few hundred to thousands of dollars per post, which can add up to millions over the years, it’s certainly a lucrative gig.
The report, which takes into account the influencer’s reach, engagement and following, highlights 10 travel influencers making big money. With anywhere from one to four million followers, these influencers can take home up to $31,000 per post — which, if they post just one sponsored photo per week, adds up to be $1.6 million over a year. That, plus the added bonus of travelling for a living.
Jealous yet? See the exact amounts travel influencers earn below.
10. Tara Milk Tea (@taramilktea)
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A post shared by Tara Milk Tea (@taramilktea) on Aug 20, 2018 at 3:44am PDT
Who: For lovers of colour, particularly pastels, Tara Milk Tea deserves a spot on your feed with her candy-coloured photos of some of the world’s most photogenic locales.
Followers: 1 million
Amount per post: $4,115
9. Hannes Becker (@hannes_becker)
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A post shared by Hannes Becker (@hannes_becker) on May 26, 2018 at 11:25pm PDT
Who: Focusing in on beautiful landscapes, Hannes Becker has an eye for the unexplored.
Followers: 1.2 million
Amount per post: $4,938
8. Louis Cole (@funforlouis)
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A post shared by Louis Cole (@funforlouis) on Jul 17, 2018 at 11:23am PDT
Who: Definitely an adventurer, Louis Cole will make you want to pick up kayaking and hike a mountain over lounging by the pool on your next getaway.
Followers: 1.4 million
Amount per post: $5,487
7. Leonie Hanne (@leoniehanne)
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A post shared by Leonie Hanne (@leoniehanne) on Aug 14, 2018 at 12:59pm PDT
Who: More Amalfi Coast than Scandinavian fjords, Leonie Hanne knows how to take a photo you’ll want to replicate.
Followers: 1.7 million
Amount per post: $6,858
6. Alex Strohl (@alexstrohl)
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A post shared by Alex Strohl (@alexstrohl) on Jul 31, 2018 at 8:56pm PDT
Who: An American/French photographer who also creates other-wordly films, Alex Strohl is all about getting off the beaten track.
Followers: 1.9 million
Amount per post: $7,886
5. Lauren Bullen (@gypsea_lust)
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A post shared by LAUREN BULLEN (@gypsea_lust) on Aug 18, 2018 at 7:22am PDT
Who: Whether she’s sunning herself in the Maldives or safariing in Africa, Lauren Bullen is living the influencer life we all wished we had.
Followers: 2.1 million
Amount per post: $8,229
4. Jack Morris (@doyoutravel)
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A post shared by JACK MORRIS (@doyoutravel) on Jul 31, 2018 at 5:31am PDT
Who: Travelling with his partner, Lauren Bullen, Jack Morris’s @doyoutravel is full of bucket list worthy hotels and destinations.
Followers: 2.8 million
Amount per post: $11,315
3. Chris Burkard (@chrisburkard)
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A post shared by ChrisBurkard (@chrisburkard) on Aug 10, 2018 at 2:41pm PDT
Who: Travelling to some of the most far-flung destinations, this photographer captures some of earth’s most beautiful scapes.
Followers: 3 million
Amount per post: $12,069
2. Paul Nicklen (@paulnicklen)
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A post shared by Paul Nicklen (@paulnicklen) on Oct 6, 2018 at 8:27pm PDT
Who: A contributing photographer to National Geographic, Paul Nicklen takes stunning travel photos worth following for.
Followers: 4.3 million
Amount per post: $12,685
1. Garrett & Jessica Gee (@thebucketlistfamily)
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A post shared by The Bucket List Family (@thebucketlistfamily) on Aug 19, 2018 at 11:04am PDT
Who: A family of four that sold everything to travel around the world.
Followers: 1.2 million
Amount per post: $31,542
Text by Francesca Wallace, Vogue Australia
Featured Image: Lauren Bullen, Instagram
