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Innovative art installation showcasing at the Pyramids of Giza

After three years of negotiations with UNESCO, an innovative art installation, titled, Forever is Now, is showcasing at the historic landmark

By Farah Khalfe  | October 28, 2021 | Art

The Pyramids of Giza have fascinated artists across the globe for generations.

Now, after three years of negotiations with UNESCO, an innovative art installation, titled, Forever is Now, is showcasing at the historic landmark.

Forever is Now was curated by Simon Watson and organized by private Egyptian multidisciplinary firm, Art D’Égypte.

Placing 10 contemporary artworks around one of the world’s most significant archeological sites was no easy feat. But indeed, the results have been worth the effort.

Included in the installation is a work by French artist JR, called Greetings from Giza. The work is a larger-than-life billboard of a hand holding a picture that seemingly floats above the pyramid.

Other stand-out works include the 30-foot long and 8-foot high Parabolic Monolith Sirius Titanium, Eternity Now, by L.A. artist Gisela Colón, as well as an art-making AI robot by British artist Aidan Meller.

Forever is Now opened to the public on 21 October and will be showing until 7 November.

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