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Reimagine the world with Decorex Africa

Using the radical power of curation, and combining high-value content with hard-working mechanics, Decorex Africa is transforming into a hybrid marketplace and growth accelerator

By House & Garden South Africa | June 15, 2022 | Design

You are invited!

It is with great excitement that we announce the relaunch of a dynamically reimagined Decorex Africa. On the forefront of décor, design and lifestyle trends for almost three decades, Decorex Africa is poised to ignite the country’s two top performing cities with fresh vision and purpose this year.

Here’s what’s new:

An iconic brand is reimagined

To evolve the Decorex brand identity in a manner that pays homage to its legacy, while leading it into the future, a new design system had to be created to allow room for play and evolution, while envisioning the identity as a sum of its parts as opposed to individual elements. See more here.

Changing places

This year, for the first time, Decorex Joburg and 100% Design South Africa will take place at the Sandton Convention Centre – the heart of Johannesburg’s economic hub. This move to a world-class, technologically advanced and centrally located venue reflects Decorex Africa’s vision for the future and will ensure unmatched accessibility for design lovers from across Gauteng – and further afield.

Enhanced virtual spaces

Decorex Africa’s more than 100 live events have launched thousands of businesses and its online platforms have evolved and grown alongside these iconic events to ensure it remains authoritative and relevant. Now, exciting new developments are on the cards for Decorex Africa’s virtual spaces.

Says Carol Weaving, RX Africa’s managing director: “The business will invest significantly in its virtual infrastructure, evolving into a truly hybrid offering encompassing world-class online marketplace, editorial platforms and media services that serve the growth of the African design and decor industry and drive client growth 365 days a year.”

Curated themes

Both highly curated shows, managed by industry leader RX Africa, will feature innovations in homeware, architecture and lifestyle products for the residential, commercial, hospitality and office sector.

A series of new features with curation at its core and guided by key insights will also be launched. Each addresses a specific need, desire, gap or opportunity, including Campus, Unorthodox, Shop Decorex, Future Present, Circular Lab and Material Futures.

Image: Supplied

100% Design South Africa

Sitting alongside one another at the Sandton Convention Centre, yet remaining distinct in their respective offerings, 100% Design South Africa and Decorex Joburg will amplify each other’s reach and relevance in 2022. This shift promises to improve ROI ratings for exhibitors, enhance the visitors’ experience, and also offer opportunities to network, collaborate, and build new relationships between designers.

100% Design South Africa is the country’s largest exhibition of contemporary design in Africa and showcases furniture and product design, as well as art, literature and craft. An incredibly high calibre of stand design and aesthetic quality is maintained throughout the show to create an immersive physical design event, which is then also extended to all the digital platforms.

As Africa’s only international design show,100% Design South Africa attracts thousands of buyers from across the continent, and as far away as France, Hong Kong, Italy, the UAE, UK, USA, New Zealand and Brazil.

Making connections

In 2022, Decorex Africa is launching Summits in Johannesburg and Cape Town as platforms for sharing and connection to serve the local design community. Hosted over one day in each city, and running concurrently with the shows, these Summits will feature a line-up of African and international designers who will be invited to share their perspectives on the ways in which we can reimagine the world.

With the world gradually entering a post-pandemic era, celebrating imagination is more important than ever. Trading in world-class products, designers, brands and ideas, Decorex Africa is proud to also trade in inspiration. The new way forward is phygital, combining digital and physical iterations, with neither more important than the other.

Image: Supplied

Manifesto

What does it mean to Reimagine? After two years of immense and impactful change for Decorex Africa, it was essential to place imagination at the core of events that aim to envision a better future through design. All of which is outlined in Decorex Africa’s new manifesto, which you can read here.

And this is just the start. Decorex Africa will deepen its hybrid approach to evolve, adapt and transform, and invite the industry to progress with it.

Decorex Africa and 100% Design South Africa are on at the CTICC from 16 to19 June 2022 and at the Sandton Convention Centre in Joburg from 28 to 31 July 2022.

For more information about Decorex, visit https://decorex.co.za/ , contact +27 (0)11 549 8300 or email [email protected].