100% Design South Africa 2019 is underway and running alongside Decorex Joburg at the Gallagher Convention Centre. The show features the darlings of the local design world, with designer Laduma Ngxokolo of MaXhosa headlining this year’s line-up as Feature Designer for 2019.
‘We invited Laduma to take part as this year’s Feature Designer for a number of reasons. His strong crossover capability from fashion to home makes him incredibly versatile. And his designs draw on personal heritage and a sense of culture, which we feel is an important narrative to champion. Additionally, he has an ability to interpret tradition in a very contemporary way, which makes him really exciting as a designer,’ says Laurence Brick, creative director of Platform Creative, curators of 100% Design South Africa.
The much-lauded multifaceted designer has branched out from the iconic graphic garments that have cemented him as a star on the local fashion scene, into equally dynamic homeware. For 100% Design South Africa 2019, he will be presenting his collection of rugs, cushion and throws, as well as his new trade-friendly offering of upholstery, wallpaper and curtaining, along with a few surprises.
‘I want to add something to the show that may not have been seen before. The idea is to bring an African utopian feel with my designs - shake people’s preconceptions. My aim is to offer a new way of living within our surroundings as a new generation of Africans,’ Ngxokolo shared.
As with his signature fashion ranges that recast traditional visual language in a more contemporary light, Ngxokolo’s homeware is a tribute to the richness of South African culture, and the show is perfectly placed to showcase this.
‘I think 100% Design South Africa is curating a new aesthetic for a modern homeowner who wants to explore a living space that celebrates and acknowledges South Africa and Africa in general,’ Ngxokolo added.
100% Design South Africa 2019 is taking place in Hall 1, Gallagher Convention Centre, Midrand between 7 and 11 August and the opening times of the exhibitions are between 10 am and 6 pm.
For trade and exhibitor enquiries please contact Reed Exhibitions on +27 (0) 11 549 8300 and for more information visit www.100percentdesign.co.za.