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Decorex Africa exhibitors take top honours at the AAXO Roar Awards

Decorex Africa were recognised and awarded several accolades at this year?s AAXO Roar Awards

By Luthando Vikilahle  | February 12, 2020 | Category

The design authority for décor, interior design, and lifestyle industries was among winners at AAXO Roar Awards which were held at the Gallagher Convention Centre in Midrand, Johannesburg recently.

The annual awards are administered by the Association of African Exhibition Organisers (AAXO) in collaboration with EXSA under the Exhibition Industry Alliance (EIA) banner.

ROAR stand for Respect

, Opportunities

, Achievements

, and Recognition 

and according to AAXO the 

“awards are aimed at acknowledging and recognising excellence in exhibition organisation.”

To stand out in this cluttered terrain does require excellence - both in terms of vision and execution and an ongoing commitment to both.

It was for this reason that Decorex Africa, its national events and exhibitors, excelled at the recent AAXO Roar Awards.

Entries were judged on their successful exhibition strategy incorporating marketing, public relations, operations, and activation.

Decorex Africa and its associated exhibitors have been recognised a total of eight times at the awards, including winning Best Overall Stand.

SmartBuild, a Division of Reed Exhibitions (the organisers of Decorex Africa), won the Best Stand Overall for the Caesarstone stand built at Decorex Joburg, after having garnered this accolade in 2019.

Image: Supplied

Decorex Cape Town received a Distinction in Marketing 

Franke received an exhibitor distinction for their stand at Decorex Cape Town


Decorex Joburg received a Distinction in Marketing 

Decorex Joburg won best overall Trade & Consumer show over 12 000 sqm

Xperience Luxury received an exhibitor distinction for their stand at Decorex Joburg

Task Interiors received exhibitor distinction for their stand at Decorex Joburg

In addition to the seven accolades received for the Decorex shows, the Decorex Africa portfolio also received a Distinction in Social Media for 100% Design South Africa, the country’s leading product design showcase.

Sian Cullingworth, Portfolio Director of the lifestyle, design and retail exhibitions has in a few short years, grown the portfolio’s offering and proved a force in the events industry.

Image: Supplied With her extensive experience in marketing, communications strategy and business development, she guides the direction of the show, continually elevating the offering year on year.

She also enjoys coming up with fresh ideas and working closely with Creative Director, Anita Bloom, to brainstorm how they will bring the event to life. 

“Naturally we’re thrilled to be recognised in this way and we’d like to thank AAXO as well as congratulate our fellow industry winners. We put maximum effort into realising our vision for Decorex Africa and ensuring that our exhibitors, trade visitors and members of the public enjoy a superlative experience with us, whether they’re looking for a commercial opportunity, pure inspiration or practical solutions,” said Cullingworth. 

Shed adds: “We look forward to welcoming everyone back again for our 2020 shows. Decorex kicks off in Durban, running from 19-22 March 2020, then moves to Cape Town from 30 April to 3 May 2020 and runs in Johannesburg from 6-10 August 2020. 100% Design South Africa is co-located with Decorex Joburg. We have upped the ante for 2020, so come expecting to be impressed!”

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