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The 15 most influential home interiors accounts on Instagram

Seeking achievable design inspiration? Start by following these influential home accounts on Instagram

By Vogue US | June 17, 2021 | Category

The 15 most influential home interiors accounts on Instagram

Picture: Unsplash

Instagram is easily one of the best sources for those seeking design and interiors inspiration. From engaging images of beautiful homes, to handy DIY videos and how-to advice, there’s a wealth of free design knowledge available for anyone willing to go down a deep, deep rabbit hole of endless clicking and hashtag scrolling.

In fact, no matter your chosen design style, there’s a tribe of bohemian, minimalist or mid-century accounts to discover—if you’re willing to take the time to find them. But for a sure-fire hit of guaranteed design inspiration, where do you head? While we can certainly recommend @vogueliving to start with, new data acquired by ShowersToYou.co.uk from Influencer Marketing Hub shows a number of popular accounts with highly engaged audiences that make great starting points.

Analysing data based on each account’s number of followers, average number of likes and estimated audience quality score, ShowersToYou.co.uk came up with an overall score out of 100, and created this top 15 list of home accounts on Instagram to follow and seek wisdom.

From American-style farmhouses to English country manors, no matter your design ethos, there’s a style here to suit you. Keep scrolling to discover the top 15 most influential home accounts on Instagram.

15. @justinablakeney

Number of followers score: 78.10

Average number of likes score: 70.90

Estimated Audience Quality Score (AQS): 50.90

Overall score: 66.63

14. @myscandinavianhome

Number of followers score: 69

Average number of likes score: 61.80

Estimated Audience Quality Score (AQS): 72.70

Overall score: 67.83

13. @thebowenhome

Number of followers score: 83.60

Average number of likes score: 92.70

Estimated Audience Quality Score (AQS): 29

Overall score: 68.43

12. @plankandpillow

Number of followers score: 56.30

Average number of likes score: 78.10

Estimated Audience Quality Score (AQS): 72.70

Overall score: 69.03

11. @ispydiy

Number of followers score: 47.20

Average number of likes score: 67.20

Estimated Audience Quality Score (AQS): 94.50

Overall score: 69.03

10. @homewiththesheps

Number of followers score: 80

Average number of likes score: 96.30

Estimated Audience Quality Score (AQS): 34.50

Overall score: 70.27

9. @amberinteriors

Number of followers score: 90.90

Average number of likes score: 94.50

Estimated Audience Quality Score (AQS): 30.90

Overall score: 72.10

8. @frenchcountrycottage

Number of followers score: 63.60

Average number of likes score: 72.70

Estimated Audience Quality Score (AQS): 80

Overall score: 72.10

7. @sophiepatersoninteriors

Number of followers score: 74.50

Average number of likes score: 58.10

Estimated Audience Quality Score (AQS): 98.10

Overall score: 76.90

6. @mytexashouse

Number of followers score: 81.80

Average number of likes score: 81.80

Estimated Audience Quality Score (AQS): 69

Overall score: 77.53

5. @studiomcgee

Number of followers score: 98.10

Average number of likes score: 98.10

Estimated Audience Quality Score (AQS): 41.80

Overall score: 79.33

4. @inspire_me_home_decor

Number of followers score: 100

Average number of likes score: 90.90

Estimated Audience Quality Score (AQS): 52.70

Overall score: 81.20

3. @hillhousevintage

Number of followers score: 76.30

Average number of likes score: 87.20

Estimated Audience Quality Score (AQS): 85.40

Overall score: 82.97

2. @interiordesignideas

Number of followers score: 96.30

Average number of likes score: 80

Estimated Audience Quality Score (AQS): 72.70

Overall score: 83

1. @ourfauxfarmhouse

Number of followers score: 89

Average number of likes score: 100

Estimated Audience Quality Score (AQS): 92.70

Overall score: 93.90

Written by Yeong Sassall.

This article originally appeared on Vogue Living Australia.