Picture: Unsplash
Instagram is easily one of the best sources for those seeking design and interiors inspiration. From engaging images of beautiful homes, to handy DIY videos and how-to advice, there’s a wealth of free design knowledge available for anyone willing to go down a deep, deep rabbit hole of endless clicking and hashtag scrolling.
In fact, no matter your chosen design style, there’s a tribe of bohemian, minimalist or mid-century accounts to discover—if you’re willing to take the time to find them. But for a sure-fire hit of guaranteed design inspiration, where do you head? While we can certainly recommend @vogueliving to start with, new data acquired by ShowersToYou.co.uk from Influencer Marketing Hub shows a number of popular accounts with highly engaged audiences that make great starting points.
Analysing data based on each account’s number of followers, average number of likes and estimated audience quality score, ShowersToYou.co.uk came up with an overall score out of 100, and created this top 15 list of home accounts on Instagram to follow and seek wisdom.
From American-style farmhouses to English country manors, no matter your design ethos, there’s a style here to suit you. Keep scrolling to discover the top 15 most influential home accounts on Instagram.
15. @justinablakeney
Number of followers score: 78.10
Average number of likes score: 70.90
Estimated Audience Quality Score (AQS): 50.90
Overall score: 66.63
14. @myscandinavianhome
Number of followers score: 69
Average number of likes score: 61.80
Estimated Audience Quality Score (AQS): 72.70
Overall score: 67.83
13. @thebowenhome
Number of followers score: 83.60
Average number of likes score: 92.70
Estimated Audience Quality Score (AQS): 29
Overall score: 68.43
12. @plankandpillow
Number of followers score: 56.30
Average number of likes score: 78.10
Average number of likes score: 67.20
Estimated Audience Quality Score (AQS): 94.50
Overall score: 69.03
10. @homewiththesheps
Number of followers score: 80
Average number of likes score: 96.30
Estimated Audience Quality Score (AQS): 34.50
Overall score: 70.27
9. @amberinteriors
Number of followers score: 90.90
Average number of likes score: 94.50
Estimated Audience Quality Score (AQS): 30.90
Overall score: 72.10
8. @frenchcountrycottage
Number of followers score: 63.60
Average number of likes score: 72.70
Estimated Audience Quality Score (AQS): 80
Overall score: 72.10
7. @sophiepatersoninteriors
Number of followers score: 74.50
Average number of likes score: 58.10
Estimated Audience Quality Score (AQS): 98.10
Overall score: 76.90
6. @mytexashouse
Number of followers score: 81.80
Average number of likes score: 81.80
Estimated Audience Quality Score (AQS): 69
Average number of likes score: 98.10
Estimated Audience Quality Score (AQS): 41.80
Overall score: 79.33
4. @inspire_me_home_decor
Number of followers score: 100
Average number of likes score: 90.90
Estimated Audience Quality Score (AQS): 52.70
Overall score: 81.20
3. @hillhousevintage
Number of followers score: 76.30
Average number of likes score: 87.20
Estimated Audience Quality Score (AQS): 85.40
Overall score: 82.97
2. @interiordesignideas
Number of followers score: 96.30
Average number of likes score: 80
Estimated Audience Quality Score (AQS): 72.70
Overall score: 83
1. @ourfauxfarmhouse
Number of followers score: 89
Average number of likes score: 100
Estimated Audience Quality Score (AQS): 92.70
Overall score: 93.90
Written by Yeong Sassall.
This article originally appeared on Vogue Living Australia.
