Since the pandemic, technology has really grown in leaps and bounds. With technology being our most important way to communicate, brands had to step up to make this communication not only possible, but seamless too. “Hyper-personalisation was a big focus this year, across all technology platforms and appliances, from TVs and smart phones to fridges and sound systems. This was made possible through AI-driven applications for a better consumer experience,” explains Jaco Joubert, brand manager of Skyworth.
Jaco goes on to highlight these technology trends for the year 2023 we should on the lookout for:
1. Advanced Artificial Intelligence
AI’s present-day tasks of enabling computers and televisions, to read, see, listen, speak, and even record, will help AI become a technology that no longer needs human intervention to aid its learning. It has significantly taken over the control of our lives, and it does not seem to be slowing down anytime soon. Prepare for new tools and powers in AI to emerge.
2. Synthetic Content
The new AI technology that is predicted to arrive in 2023 is exceptionally creative. Just like artists or musicians who create their original pieces and introduce them to the world, AI will create original and unique images, sounds, music, and even information that has not been made before. It will use natural language algorithms that will allow the AI to recognise and resemble human communications. With this AI power, you can simply use your digital avatar to do all the talking and communicating for you without having to write or say anything.
3. The Metaverse
Metaverse is one of the latest technological advancements to come out of 2022 and is said to rise into the new year. Typically, it is explained as the immersive digital world. The metaverse hype was created in 2021 when Mark Zuckerberg included the concept in social media. Many businesses around the globe started to explore their own versions of the outposts in the metaverse to be a part of this innovation, but this outpost building was limited to large organisations and multi-million businesses. It is predicted that in 2023 the concept will be adopted by small businesses too, making it more accessible to the everyday consumer.
4. Smart Glasses
While the invention has already happened, the technology is now accelerating. These glasses will have everything from speakers to microphones to screens. All you need to do is connect them to your smartphone via Bluetooth and use them to answer calls, listen to music, etc. With built-in cameras allowing you to capture pictures and record videos as you’re seeing them, smart glasses are the next big trend in technology.
5. The Internet of Things (IoT)
In 2023, the ultimate digital world is the most important technology you need to be prepared for. You will be able to create anything in the physical world through the digital metaverse and influence your real-life experiences. The Internet of Things is referred to as a technology where everything is connected and controlled with one single remote.
