With 21-days before the staging of the 21st Cape Town International Jazz festival, Africa’s Grandest Gathering and Loot.co.za celebrate joint 21st milestones, with the eCommerce platform announcing it is taking pole partner position as presenting sponsor for the return of the iconic festival.
The Cape Town International Jazz Festival (CTIJF) will celebrate its 21st appearance on 3 and 4 May this year. Also celebrating a major 21st milestone, is eCommerce platform Loot.co.za (Loot), who announced at a gathering on Friday night, that they will lead the pack of sponsors and partners supporting Africa’s Grandest Gathering’s refreshing return.
Over the years, the Cape Town International Jazz Festival, has not only found itself a warm place in the hearts, minds, and souls of its diverse fan base, but for artists too. Some of the artists whose careers have blossomed since performing at the festival include the divine Lira, Freshlyground, Black Coffee, Simphiwe Dana, Thandiswa Mazwai, Shekhinah, Jonathan Rubain, Goldfish, Goodluck, The Soil, Makifkizolo, the late AKA, YoungstaCPT, Beatenberg, The Brother Moves On, and Sho Madjozi and more including several of the artists on the 2024 line-up.
For Loot CEO, Shakeerah Diedericks, it was a no brainer for the company to get involved as the prominent partner at Africa’s biggest multi-stage jazz festival. “As the official presenting and merchandise partner celebrating our 21st anniversary at the same time as the CTIJF is celebrating its 21st staging, we felt there was a strong synergy in making this an even more memorable occasion for both of us, and our fans.”
The CTIJF has an illustrious history with some serious global street cred, not only from the patrons, known as Festinos, who frequent the festival from all over the world, but its ever-evolving line-up of artists that represent jazz’s heritage and future. The festival also has the kudos as presenting the biggest spread of international artists. It’s no wonder then that the event draws a diverse audience and partner supporter mix.
Brands that have connected with the festival in its 21st iteration, are as diverse as the 31 artists /groups who will grace the four re-imagined stages.
Other notable partners include the City of Cape Town as official host city, Paramount Pictures whose BET Africa brand will be keeping an eager eye out for fashion-forward-Festinos, SAA who have come to the party with a package to help fans take flight, and Stella Artois and PenBev will help hydrate thirsty Festinos.
espAfrika, organisers of the CTIJF expressed their gratitude to the many people and companies who make the festival a reality, saying: “as we have said in the past, there is an African adage that goes along the lines of ‘it takes a village to raise a child’, and so it is with this festival. The CTIJF is a success for so many reasons, not least of all because of the experience our Festinos enjoy, and their loyalty over the years but also because of our partners and the smart brands who recognise the value in what we do and how it can add value on so many different levels.
With 2024 looking like it will deliver on its promise of a good time, with an eclectic, energetic and downright top-class billing, the CTIJF is not only back, but it’s also here to send a strong message – “we’re here to stay and we have the clout and support to keep going. We’re not going anywhere but up!”.
For more information about artists, and other CTIJF-related news, tune into the website on www.capetownjazzfest.com, download the new app (Cape Town Jazz Festival) or follow social media.
