In a world where design shapes how we live, gather, and experience comfort, few industries are as interconnected as hospitality and interior design. Santam Hospitality, a brand synonymous with trust and tailored protection, has stepped into the spotlight as a proud partner of the prestigious Designers of the Year Awards. This year, their sponsorship of the Restaurant and Hotel of the Year categories underscores a shared commitment to honouring the visionaries behind South Africa’s most inspiring spaces. It’s more than a partnership - it’s a celebration of the people and principles redefining what “House & Garden” truly means in our time.
1. What inspired Santam Hospitality to partner with Designers of the Year Awards this year?
At Santam Hospitality, we believe in celebrating excellence and innovation in the spaces where people gather, relax, and create memories. The Designers of the Year Awards align perfectly with our values - recognizing the visionaries who shape the environments that define South African hospitality. By sponsoring the Restaurant and Hotel of the Year awards, we’re proud to support the creative minds who elevate guest experiences through design, ambiance, and service. This partnership is a tribute to the synergy between design and hospitality, and our commitment to nurturing both.
2. How do you define "House & Garden" in today’s landscape?
Today, "House & Garden" goes far beyond aesthetics - it’s about creating spaces that reflect personal values, sustainability, and well-being. It’s where design meets purpose. Whether it’s a boutique hotel that feels like home or a restaurant that brings the outdoors in, H&G is now a lifestyle philosophy. It’s about thoughtful design, comfort, and connection to nature, all while embracing innovation and local craftsmanship.
3. Are there any signature products or services you feel represent H&G and will resonate with readers and nominees?
Absolutely. Santam Hospitality’s tailored insurance solutions for boutique hotels, guesthouses, and restaurants are designed to protect the very essence of H&G - beautifully curated spaces and the experiences they offer. Our services reflect the same attention to detail and care that designers put into their work. From risk management to bespoke coverage, we help ensure that these spaces continue to inspire and thrive, even in the face of uncertainty.
4. What are you most looking forward to as we build up to the most prestigious H&G event of the year?
We’re most excited to witness the celebration of creativity and excellence that defines the Designers of the Year Awards. It’s a chance to connect with industry leaders, discover emerging talent, and honor the transformative power of design in hospitality. We look forward to engaging with the nominees, sharing their stories, and showcasing how design continues to shape unforgettable guest experiences across South Africa.
As we count down to the most anticipated House & Garden event of the year, Santam Hospitality stands not just as a sponsor, but as a champion of creativity, resilience, and innovation in design. Their involvement reflects a deep appreciation for the role design plays in crafting experiences that linger long after guests depart. Together with the Designers of the Year Awards, they are helping to spotlight the bold ideas and brilliant minds shaping the future of South African hospitality - one unforgettable space at a time.
