Featuring new and iconic ranges by over 30 of South Africa’s leading furniture and product designers, the Viewing Rooms span across almost 700 square metres of the residential-inspired indoor and outdoor spaces to tell a story of the South African home of the future.
The viewing rooms feature smart lounges, dining spaces, an expansive patio area, bedrooms, offices and exhibition areas. The space also includes immersive cinema and sound rooms that look toward the next phase of the local interior architecture industry.
“Our mission at Always Welcome is for our customers to see themselves reflected in the spaces we put together, and we hope that this partnership with Planetworld brings the reality of living with South African design straight home,” explains co-founder Garreth van Niekerk.
At the Viewing Rooms homeowners, interior designers and architects, and Always Welcome’s community of furniture fans are invited to explore designs by their familiar AW favourites like Dokter and Misses, Haldane, Houtlander, Mash T Studio, Joe Paine, and The Urbanative, as well as uncover new designs by groups that have just joined the collective like Kino, Node, Douglas and Co, Vetsak, Spier Arts Trust, Room 31, and several others.
Always Welcome designs are ‘amplified’ in the space by Planetworld’s award-winning stable of brands from across the globe, such as multi-room wireless home audio brand Sonos, smart living automation brand Savant, Danish ‘3D audio’ group Dali, network audio by Cambridge Audio, JVC’s range of home products, ‘invisible’ sound group Sonance’s hidden speakers and several others.
“In this next phase of Always Welcome we’re looking to inspire & educate interior designers, architects and specifiers with compelling stories of South African design and the latest and greatest audiovisual products from across the globe,” says Always Welcome co-founder Garreth van Niekerk.
For more information visit alwayswelcome.store
