2023 is around the corner and we’re ready to be inspired. Benjamin Moore, the North American paint manufacturer has finally announced their choice for 2023 Colour of the Year. The red-orange hue is such a unique departure from what other brands have chosen for their colour of the year, and its all about standing out and making a fearless statement.
The Colour of the Year is a highly anticipated event, with tons of research around consumer habits, global trends and more considered when picking a fresh new shade. Founded in 1883, Benjamin Moore got their start in Brooklyn, NYC and since then, the company has been involved with introducing revolutionary technology to the industry (think computerised colour matching systems, so you can see a variety of shades).
Raspberry Blush is a fun and ultimately, joyful shade. The official description according to the Benjamin Moore site, states, “A vivacious shade of coral tinged with pink, Raspberry Blush enlivens the senses with an electric optimism.”
As mentioned, the brand has gone in a bold, beautiful direction and it’s sure to delight colour lovers. It’s definitely not a tone to shy away from and it’s perfect for making a statement or brightening your home. Neutral enthusiasts might not agree, but the aim is to be courageous with your interior choices.
Benjamin Moore explains, “Never a backdrop, Raspberry Blush is the definition of charismatic color. This unapologetic shade of red orange had us thinking: bold, bolder, boldest.”
Keep an eye on social media for more Colour of the Year annoucements, as we wait for the eagerly anticipated Pantone choice.
