After working for a magazine, an ad agency, getting married, and moving to Salt Rock Kwa Zulu Natal, Graphic Designer and Art Director Lauren Geldenhuys launched Phlo Studio in July 2015.
‘My husband owns a family run home textile factory which then led me into exploring the world of home textiles.’
Lauren’s textile studio offers a range of home cushions and linens as well as children’s scatter cushions and linen.
‘Our bestsellers are our kiddies’ linen as well as our personalised cushions. Our personalised cushions are a great nursery and kids bedroom accessory.
‘They also make great gifts, whether it’s for a baby shower or kids birthday, they are something really special and unique. We all know that kids love seeing their name, especially when learning to read.’
Phlo studio will be launching about 12 new designs in the next few weeks in addition to their existing range of linen, duvets and printed cushions for their kid’s department. Take a look at this quick Q&A with Lauren.
What is the creative inspiration behind your new kids’ range?
The great thing about kids is that you can experiment and have a lot of fun with designs and colours. With all of my ranges, I am often inspired by trends, everyday things as well as the playful nature of kids.
The ‘Safari’ themed nursery is a major trend at the moment which is where the Giraffe design came from. Then we have the confetti design which was inspired by the love kids have for multi colours and sprinkles on their ice creams. This gives you a bit of an idea of where my inspirations come from.
Who designs the prints for the cushions?
I design the prints for the cushions which are designed, printed and locally manufactured in KZN, which I hope people can appreciate, the fact that we are local.
Which of your products would you recommend to keep the kids and the whole family warm this winter?
The great thing about 100% cotton duvets is that it keeps you cool in the summertime and warm in winter, so I would definitely say that our kiddie’s duvets, as well as our plain range of reversible percale duvets, are a must-have.